Products & Services
Products & Services
Janastar partners with you to establish multiple
customer touch-points, through your website, newsletters, emails,
dimensional mailers, and post-sale follow-ups.
Janastar will develop a customer data gathering
process, and help you select the most precise mailing lists that
match your target. As part of our marketing plan, we customize a
template for your electronic newsletter, develop initial content
and where needed, manage its regular creation and distribution.
Building a solid Brand image, consisting of
customers’ perceived value of the product, its service and
communication programs is directly linked to increasing your company’s
equity. Your Brand, reflected and integrated across all communications
pieces, customer service and the product itself, should be held to the
highest standards. Ultimately customers and prospects will link your
Brand to your customer commitment, product quality and value, data
privacy, and overall trust and integrity. Janastar offers Logo Packages
which in all cases, ensures your logo reflects your Brand image and
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Bad customer service is a precursor to company
failure. The service hurdle bar needs to be raised every day. Through
careful attention to trends in customer and employee satisfaction
levels, your chances for success are enhanced.
Janastar will implement a Continuous Improvement
process for your business that will enable you to leverage
strengths and correct weaknesses. Options include our Silent
Partner™ Mystery Shopping
programs, Customer Surveys using Janastar's Performance
Importance Matrix, Competitive Analysis and Focus Groups.
Silent Partner Analysis. Often referred to as
"mystery shopping", Janastar reviews your operation as customers in
order to help monitor and improve service and quality consistency and
standards. Areas reviewed are customized to previously-defined
criteria. Janastar reviews your product, service and customer
experience first-hand. We gather information first-hand, from your key
employee team and your customers.
Timely feedback is provided, offering a basis for quality control,
incentives and competition. The Silent Partner Analysis (SPA™)
monitors and controls the consistency of your product offering - and
ensures all customer touch points reflect your brand's equity.
Performance vs. Importance. Our surveys introduce the
measurement of performance versus importance allowing the business
owner to first learn what is important to the customer throughout all
aspects of their experience, then to identify how well the business
scores in delivering against those ratings.
Net Promoter Score. How likely will your customers
recommend your products and services to their friends or associates?
Learn why certain customers or demographics promote you, while others
may be considered detractors. Become more focused on improving products
and services that mean the most to your clients, and see your revenue
Putting it all together.
Though able to purchase each service separately, we have bundled
essential services into convenient, competitively priced packages
offering three levels of marketing thrust.
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From simple to complex, Janastar can design, develop
and manage your company's website, creating the visibility most desired
to attract and retain customers.
Our QuickStart web package establishes a web
presence using your company's branding.
Select from many other packages, including our
PowerWeb which includes full storyboard review, focus group,
usability test, keyword search and search engine .
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