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marketing program offers companies a way to quickly create visibility
in their demographic marketplace. Using the company’s Brand imagery, a
well-composed website and initial direct marketing campaign piece is
The QuickPresence package affords clients the opportunity to “test the
waters” by developing a simple, yet attractive community presence.
Selecting from a set of flexible internet templates, clients may choose
colors, website navigation menus, and graphics to find the best way to
express their company. Included in the QuickPresence website is a
“contact us” form, enabling our clients to obtain orders, comments and
questions from their customers.
most popular package, our mid-tier marketing program allows clients to
establish and maintain Brand identity across all collateral –
electronic and traditional. A “push-pull” strategy is developed, which
draws customers to your website and establishment. Using direct mail,
email newsletters and bounce-back incentives, we place our clients on
“top-of-mind” with customers and prospects.
Our client's website presence offers customers the ability to order
online. Additionally, we include the ability to signup for
e-newsletters and promotions on your website, further increasing the
likelihood for customers to return. Email addresses are maintained in
an email address database, where our clients may target electronic
mailings based on categories of interest.
Our goal is to
develop a steady stream of customers using the Pareto rule of 80/20:
80% repeat customers, and 20% new customers at any one time. This
approach will reduce marketing costs over time, and allow for
backfilling any customer churn.
Expanding upon services offered through the PowerPresence, Janastar’s
ProfessionalPresence marketing package allows clients the freedom of
expression and flexibility by teaming key representatives with a
graphics designer to create a Brand identity across electronic and
A “Customer for Life” strategy is developed and implemented based upon
survey, competitive review and mystery shopping data. Janastar compiles
the data twice each year, and presents its findings, along with
recommendations based on its trademarked PI™ (Performance/Importance),
SPA™ (Silent Partner mystery shopping Analysis) and Effort vs. Impact
customer research. Through this continuous improvement process, our
clients are ensured their core product offering contains the most
critical leveragable assets that keep customers coming back.