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Lifecycle |
Janastar Assists You Throughout the Product Lifecycle
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Janastar can help you optimize your
development process, reduce your design and production costs, and
enhance innovation. Your direct benefit will be an increase in
profitability and more secure, stable client relationship.
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Imagine running a new
software program for the very first time, and knowing exactly what
to do, without scratching your head, looking in the user's guide
or calling customer service.
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Dream of opening a
package of cereal without tearing it.
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Picture being asked by
a company to review their product to see if it will meet your
needs - before it is even developed!
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Customer-Centric Product Development
depends on the Voice of the Customer (VOC). Customer-Centric Product
Development involves the end-user (your customer) from the beginning
of your product's lifecycle, to ensure
your product’s
success. We validate your product's value from the client's
perspective, allowing you to enhance the customer experience, while
qualifying and quantifying success metrics in every step of your
product’s lifecycle.
Customer-Centric
Product Development enables your customer to invest their ideas in
your product, giving them a sense of ownership. You maintain a
focus on those items considered by your customers as Critical to
Quality (CTQ). The direct
result is securing a vocal, caring customer, who is less apt to jump
to a competitor. Their switching costs are increased, you
retain a "customer for life," and profits climb.
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No matter what your company
calls each step in a product lifecycle, there is always a beginning,
and an end. A product's beginning may be leveraged off an
existing product (enhancement, upgrade, next-generation).
Similarly the product's end can be the catalyst for the next product's
beginning.
A simple, easy-to-remember definition is the course
of a product from the inception of the original idea through
development, implementation and maintenance, until it is either
replaced or no longer useful.
Typical phases (regardless of the name) include an
inception and feasibility study, design and development, product
launch and post-launch support. We'll review these generic
phases. For a more detailed definition, please feel free to
contact
us.
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Click on an item, below, to learn how Janastar can
help you generate opportunities for increased revenue, a greater
share of your customer's wallet, and repeat business success.
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Product Strategy.
Assess your product strategy to determine its competitive
viability and return on investment, so it may be best positioned
for internal acceptance and funding approval.
Focus Groups.
Using small groups of your target population, we perform
qualitative research to gather real-world opinions about your
product's feasibility, usefulness and potential. You gain
direct customer feedback.
Surveys. Validate
and quantify success measurements, opportunities and positioning
uncovered during your focus sessions.
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Storyboard. We present clients and prospects with illustrations of how
your product works, to see if it makes sense from a functional
perspective. You have the opportunity to fix flaws before
the product is developed.
Content
Development. Marketing professionals create screen copy and supporting
collateral to clearly get the message across to your target
audience.
Website Development.
From simple to complex,
Janastar can design, develop and manage your website, creating
the visibility most desired to attract and retain customers.
Usability
Test. Is it working the way you thought it would?
We test typical end-users to see if the product is easy to use
from their (versus the designer's) perspective.
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Outbound Marketing Strategy.
Telling your story is key to a product's success.
We develop an outbound marketing strategy for each of your
target markets, offering the greatest impact to those segments.
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Implementation & Migration Strategies.
What's the optimal way to implement your product? What
internal and external challenges await? Does an existing
product require a migration strategy? Implement a change
management process prior to new product implementation.
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E-Contacting.
Maintain
brand awareness and ensure clients and customers keep your
products in their mind, through direct and social media communication contacting
techniques.
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Customer Relationship Management.
We help you
design a successful Customer Relationship Management (CRM)
strategy, ensuring optimal communication via any desired channel.
Leverage your customer and prospect data to best ensure each
target market receives the attention they require.
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Client Advisory Boards.
Clients become partners.
We help develop a strong bond with your clients by
obtaining their perspective on strategies, tactics and your product’s
best practices.
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Client Conferences.
Clients learn your product’s best practices, tips and
techniques from their peers, and how to best leverage them in
order to make their programs successful.
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Continuous Improvement Process. Bad customer
service is a precursor to company failure. The service hurdle
bar needs to be raised every day. Through careful attention to
trends in customer and employee satisfaction levels, your
chances for success are enhanced.
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