Janastar Marketing Group

 GREAT BEGINNINGS GENERATE STELLAR PRODUCTS

Inception & Feasibility

Inception & Feasibility

Product Strategy

 

Working with your company’s strategists, Janastar applies your vision, mission and point-of-arrival goals to help you formulate a short- and long-term product strategy.  This strategy provides a framework to identify the most appropriate products for your target markets.  Competition’s strength and weaknesses are identified to best position your product in the selected markets.

Services Provided:

• Competitive assessment

• Corporate point of arrival strategy

• Gap analysis

• Market segmentation

• Product definition

• Strategic plan

• Value proposition

 

Focus Groups

Janastar arranges and hosts this qualitative marketing research to get direct and immediate reaction to, or generate new product ideas or enhancements.  Usually a small group of 5-9 clients or prospects from the target market are interviewed in an informal face-to-face, web- or phone-based meeting.

Services Provided:

• Internal team workshops

• One-on-one reviews

• Phone-based focus sessions

• Segmented face-to-face customer focus groups

• Web-based focus sessions

 

Surveys

Through surveys, Janastar quantifies the value of product ideas and enhancements obtained during focus sessions.  Additionally, surveys act as a way to provide primary data to understand buying patterns and help drive overall product strategy.  Surveys may be conducted through face-to-face interviews, by phone, land-mail, e-mail or the Internet.

Services Provided:

• Continuous improvement surveys

• Email surveys

• One-on-one surveys

• Performance vs. Importance surveys

• Phone surveys

• US Mail surveys

• Web-based quantitative surveys