Janastar Marketing Group



Janastar Marketing Group


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Home > Lifecycle > Design & Development

Design & Development


Design & Development


Janastar works with Product Managers to develop illustrations of how the product works.  For consumer products, the illustration may serve as the basis for a graphics-only instruction guide.   A storyboard for a luxury resort may depict desired guest interactions from point of purchase through fulfillment and post-trip.  Software storyboards include proposed screen illustrations, allowing end-users to point to what they believe should be "clicked" on.

Storyboards help designers and product managers see if their products make sense and are marketable from a functional perspective.

Services Provided:
  • Product map / navigation tree

  • Process map

  • Detailed screen / product layout

  • VOC Product design validation


Content Development

Together with product managers and developers, Janastar creates screen copy and supporting collateral that clearly gets the message across to your target audience.  The product's look and feel is integrate across media, ensuring adherence to branding and terminology standards.

Services Provided:
  • Advertisement copy creative development

  • Brand development

  • Brand style guide

  • Collateral creation

  • Newsletter creative development

  • Website "copy" creative development


Website Development

From simple to complex, Janastar can design, develop and manage your website, creating the visibility most desired to attract and retain customers.  Our QuickStart web package establishes a web presence using your company's branding.  Select from many other packages, including our PowerPresence which includes full storyboard review, focus group, usability test, keyword search and search engine recognition.

Services Provided:
  • Existing website review and enhancement

  • QuickStart basic web package

  • ProfessionalPresence package

  • PowerPresence package

  • Webmaster management


Usability Test

Janastar tests typical end-users to see if the product is easy to use from their perspective.  Designer bias is removed, and the halo-effect of providing a satisfying answer in front of the product manager is virtually eliminated.  Usability testing may occur throughout the design and development phase, with Storyboards being a prime example.  

Further along, an assessment may be performed that can indicate large or small hurdles such as "show-stoppers," must-haves (but can wait), or "nice-to-haves."  Cost of Poor Quality can be quantified so you can best determine the value of correcting the issue before launch.  After launch, the product can be evaluated to determine its success, based on quantitative metrics identified prior to the product's rollout.

Services Provided:
  • Cost of Poor Quality (COPQ) assessment

  • Participant recruitment

  • Post-test analysis

  • Team workshop and review

  • Test scripting

  • Test management

  • Test site hosting


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