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Lifecycle > Client
Advocacy & Post-Launch Support |
Client Advocacy
&
Post-Launch
Support
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Find, get and maintain your customers. Effective
Customer Relationship Management (CRM) goes well beyond an
enterprise-based software system. It's the core of a
customer-centric strategy that marries people, processes and
technology with marketing, sales and service. CRM helps
support your strategies by looking at the entire relationship you
have with a customer, through integration of information, support
and sales systems.
Janastar
looks at the customer and prospect information you have now, the
information you would like to gather, and brings in the experts to
help gather and maintain that information for you. Then using
your available information and data gathering tools we develop
effective marketing and support strategies to best leverage it.
Services Provided:
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Competitive
assessment
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CRM review &
recommendation
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Data touch
point analysis
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Holistic
customer mapping
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Combine a Client Relationship Management strategy with a
"Client-Managed Relationship" strategy to create a win-win solution.
Research indicates clients are more apt to become repeat customers when
they feel a sense of ownership in the product development process.
Janastar helps you strengthen your bonds with your clients by obtaining
their perspective on strategies, tactics and your product's best
practices.
Janastar
helps you implement an environment where your clients become your
product advocates. An Advisory Board allows your clients to
participate in developing strategies around products they are most
likely to buy. A sense of pride is generated by these
customers, who become some of your most effective
salespeople.
Services Provided:
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Best practice
acquisition
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Advisory
board recruitment
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Meeting
scheduling
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Advisory
board meeting management
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Post-meeting
analysis
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What an effective way to soft-sell to a captive audience! When
developed using a client-centric approach, clients are able
to learn about your products from their peers. Best practices, tips and
techniques are shared, enabling them to make their programs a
success through use of your products.
Clients
are given the opportunity to meet the people responsible for the
development, support and quality of your products.
Customer-centric
conferences have proven to be a superb environment to cross- and
up-sell to an established client base. As you are marketing
to an established client base, cost per sale is generally greatly
reduced, enhancing your return on investment.
Services Provided:
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Site
selection
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Conference pricing
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Scheduling
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Event
planning
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Session development
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On-site management
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Customer logistics
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Event
collateral development
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Reservation management
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Conference survey management
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Post-conference de-briefing & evaluation
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Bad customer service is a precursor to company
failure -- the service hurdle bar needs to be raised every day.
Through careful attention to trends in customer and employee
satisfaction levels, your chances for success are enhanced. After
products and services are launched, Janastar continues to review their
performance from a cost and revenue perspective. Your processes
are mapped to identify further weaknesses and Cost of Poor Quality
(COPQ). Root-cause analysis is performed, net promoter score
(NPS) and continuous improvement
surveys are gathered, and quantifiable recommendations for improvement
are delivered, improved upon and controlled.
Services Provided:
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Net
Promoter Score Survey - Internal and External
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Continuous
improvement survey
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Customer
contacting
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Mystery
shopping & comprehensive analysis
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Process
re-engineering
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Report card
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